Product branding


Gabriel Group helps you build your own brand with fully branded products, customized logos, and personalized packaging. Whether you are working with OEM or ODM products, we guide you from the initial idea all the way to final delivery.

If you want to build your own brand or launch a private label product sourced from China, the first step to move from concept to actual sales is to find the right manufacturer. We take care of the entire OEM/ODM branding process from start to finish – factory sourcing, branding and labeling, customized packaging, sample approval, quality control, and shipping.

Examples of products we’ve branded for our clients

Malibu branded headphones with logo and customized packaging
Malibu headphones
Customized packaging for Malibu products
Personalized packaging
Branded USB stick with custom design
USB stick
Carlsberg branded sunglasses with logo
Carlsberg sunglasses
Burn branded earphones with logo
Burn earphones

How does OEM/ODM product branding in China work?

Phase 1: Design and specifications

We design your logo and packaging

Your logo

  • Logo design (if you don’t have one yet)
  • Color definition and brand guidelines
  • Logo placement on the product
  • Visual previews for review
  • Final approval before production

Custom packaging

  • Packaging type (box, bag, blister, etc.)
  • Design, colors, and dimensions
  • Logo printing on packaging
  • Custom colors and materials
  • Approval before mass printing

Phase 2: Contract and sample approval

We make sure every specification is clearly defined

Factory contract terms

  • Detailed product specifications
  • Carton markings and branding
  • Production and delivery timelines
  • Product warranty terms
  • Clauses for defective or non‑conforming goods

Sample approval

  • Materials, components, and workmanship
  • Size, colors, and specifications
  • Labeling and packaging details
  • Product quality confirmation
  • Final sign‑off before mass production

Phase 3: Production and quality control

We monitor every step until shipment

Order processing

  • Specification confirmation before production
  • Packaging and labeling according to your brand
  • Order and production management
  • Regular status updates during production
  • Export documentation and shipment preparation

Quality control

  • PPI – Pre‑production inspection
  • DPI – During‑production inspections
  • PSI – Pre‑shipment inspection
  • LTI – Laboratory testing and inspections
  • CLS – Container loading supervision

Phase 4: Documentation and delivery

Complete logistics and customs handling

Document verification

  • Commercial invoice
  • Packing lists
  • Payment terms
  • Certificate checks
  • License checks

Chinese customs clearance

  • Document preparation
  • Document submission
  • Customs procedures
  • Payment handling
  • Preparation for shipment

Delivery

  • Container booking
  • Supervision of loading
  • Air freight (optional)
  • Delivery to the agreed location
  • Coordination of delivery dates

Support after delivery

  • Available 7 days a week
  • Fast responses to all your questions
  • We resolve any issues related to branding or quality
  • Full support for future orders

What custom promotional products can we brand for you?

Mugs and glasses

🧢

Caps and hats

✏️

Pens and keychains

👕

T‑shirts and apparel

🎧

Electronics

📦

…and much more

Ready to build your brand?

Contact us for a free consultation and a quote for OEM/ODM branding in China

Book a consultation

Related services by Gabriel Group

In addition to product branding, we also offer:

Most common questions about product branding

What is the minimum order quantity for branding?

The minimum order quantity depends on the product type and printing technology. For promotional products, MOQs are usually lower, while for more complex electronics they are higher. Once you send an inquiry, we will provide exact figures for your specific item.

Do I need to have a finished logo and design?

No. We can work with your existing logo, or we can design a new logo, packaging concept, and prepare all print‑ready files if needed.

Is it possible to get a sample before mass production?

Yes. We always recommend a pre‑production sample so we can check print quality, colors, packaging, and the overall look and feel of the product.

Do you work only with Chinese factories or also with other countries?

Our primary focus is factories in China, but for certain categories we can also work with other Asian manufacturers if it makes sense for your project.

Your First Step is Free

✓ Free consultation and project assessment
✓ Response within 24 hours
✓ No obligations

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Or check out our blog for more details on importing from China